Consulting Services for Small Businesses

CODE OF CONDUCT 

In accordance with SEBI (Investment Advisers) Regulations, 2013 – Schedule II

At Sauda Dekho©, we are committed to maintaining the highest ethical standards and professional integrity in all our advisory practices. 

Though we are not yet SEBI registered investment advisor, but as a NISM Certified Investment Adviser, but on voluntary basis we hereby declare and adopt the following Code of Conduct as per the SEBI (Investment Advisers) Regulations, 2013 (Schedule II), which shall guide our actions, decisions, and responsibilities in all client engagements:

1. Honesty and Fairness

We endeavour to act with honesty, fairness, and in the best interests of our clients, while upholding the integrity and transparency of the financial markets.

2. Diligence
We endeavour to exercise due skill, care, and diligence in providing investment advice. Our recommendations will be based on comprehensive analysis and a fair evaluation of available alternatives, always aligned with the client's objectives.

3. Competence and Capabilities

We are committed to maintaining and employing adequate resources, infrastructure, and internal systems to ensure the efficient and effective execution of our advisory services.

4. Understanding the Client

We shall seek detailed and relevant information from our clients about their financial circumstances, investment experience, and goals. We also commit to maintaining the confidentiality of all client information at all times.

5. Transparent Disclosures

We shall provide clients with clear, relevant, and timely information necessary for informed decision-making, including all material disclosures related to our services and recommendations.

6. Fair and Reasonable Charges

We may charge fees for our services, strictly within the limits prescribed by SEBI. These charges shall be fair, reasonable, and transparently communicated to clients in advance.

7. Avoidance and Disclosure of Conflicts of Interest

We shall proactively avoid conflicts of interest to the greatest extent possible. In situations where such conflicts cannot be avoided, we will provide full disclosures and ensure that the client's interests are not compromised.

8. Regulatory Compliance

We, including our principal officer and all persons associated with investment advisory services, shall comply with all applicable legal and regulatory requirements to ensure ethical business conduct and client protection.

9. Responsibility of Senior Management

Our senior management bears the primary responsibility for maintaining a culture of ethical conduct, ensuring regulatory compliance, and implementing effective internal processes throughout the organization.

This declaration reflects our unwavering commitment to professionalism, integrity, and our fiduciary duty towards clients. We stand by these principles in every aspect of our advisory practice.